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How to Register

In order to register, you must first sign up for a free screening with Dr. Florance.

As part of the initial assessment, you will receive access to the video Understanding the Maverick Mind, in which you will hear from many parents and professionals about why Brain Engineering has changed their lives.
Get Started


Buy the 'Maverick Mind'

How the Brain Works

The Brain is equipped with 2 primary thinking systems:
  • The Lexicoder for verbal processing using words
  • The Opticoder for visual processing using pictures
Each system has 3 primary elements that move information from the eyes and ears to working memory knowledge.
  1. Attention
  2. Memory
  3. Processing
Attention, memory and processing are brain elements that have been measured for more than 100 years and each year our evaluation tools have become more refined. Now we are able to create an individual "brain print". Just like our finger print - each of us uses our brain fuel in a very unique and individualized way.

The way we use our brains affects everything we do:

  • How we communicate
  • How we learn
  • How we perform in school
  • How we perform on standardized tests
  • How we perform at work
  • How we approach our relationships
  • How we approach life's challenges
The great news is that now that we understand brain plasticity, we can use our own brain print to decide how we want to change and enhance our brain function.

Are you interested in a brain print for yourself or your child?
Click Here and Get Started